It is only human
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Super Bowl 2012. Ads without concepts.
It is true, that the SuperBowl is not only one of the biggest sports events in the media, but also the framing for the unofficial television advertising World Cup. But how is creativity and production value holding up in the outskirts of the economic crisis? Is this the place to give it all you’ve got? … Continue reading
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David Edelman, McKinsey, held a speech in New York in November on the challenges for the new consumer journey. Barry Silverstein has written a very good, short summary. Here’s the short summary on key tasks in the new Consumer Decision Journey. Align – Marketing organizations will need to align their resources with “where consumers spend their … Continue reading
Just saw this great case on the Guardian, where the british company Captive Media has developed a technology to transform the urinal to a true gaming zone. You can actually afterwards post your results to twitter or Facebook. Captive Media has based this on an insight into how difficult is is for brands to gain … Continue reading
When looking at re-posts earlier today I fell over a post from four years ago talking about behavioral targeting. People were very concerned about web companies gaining access to personal data. That raised the discussion on the benefits and risks of the web being personal. Four years after it seems as the discussion is almost … Continue reading
Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. The … Continue reading
While traveling a lot lately I have had the time to read some wonderful books, and will try to share some good thoughts and quotes here. Took three very different books with me to London and all though the Paul Arden “God explained in a taxi ride” and Advertising Age’s “Madison and Vine” were some … Continue reading
When closing down my old blog I found it hard to say goodbye to some of the more interesting posts from the past. So as a tribute to my old blog I launch this blog with re-posts of my old favorites.
This will be short. I don’t think the world needs another planning blog. But I need it. On the 28th of august 2006 I started blogging for the first time on “In search of media innovation”, and shortly after continued on “Channel 8000 – unleash curiosity planning” which where alive and kicking until the summer … Continue reading
