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Digital, Human, Pernille Fruensgaard Øe

What are we really afraid of?

When looking at re-posts earlier today I fell over a post from four years ago talking about behavioral targeting. People were very concerned about web companies gaining access to personal data. That raised the discussion on the benefits and risks of the web being personal.

Four years after it seems as the discussion is almost the same. Cookies are being discussed as never before. I am now more clear on my stand in this matter. I need to redefine trust. Getting access to knowledge on my web behavior isn’t that risky. I trust the content providers to actually use it for shared benefits. I will get a better web experience. They will be able to select ads and content relevant to me.

This morning I stumbled upon the discussion again in The Economist, where Google had 3 ads on the subject. Not typical ads, but ads to address the discussions going on right now.




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