you're reading...
Advertising, Human, Pernille Fruensgaard Øe

Create games to adjust the behavior of men

Just saw this great case on the Guardian, where the british company Captive Media has developed a technology to transform the urinal to a true gaming zone. You can actually afterwards post your results to twitter or Facebook.

Captive Media has based this on an insight into how difficult is is for brands to gain the young males attention while out socializing. Now they can use their average of 55 seconds of waste time at the urinal to actually engage in branded entertainment.

Will be fun to see if this is a quirky one-hit-wonder or will be a new way of engagement.



No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: