Even though this TED Talk by the brand strategist John Gerzema is from 2009 it is still highly relevant. We have still not seen the final impact of the financial crisis on consumerism. In a speedy, but inspiring TEDx Talk, he gives his take on four consumer trends being a consequence of the crisis.
All trends focused on delivering brands and products that lasts, durable consumption, re-usage, focus on community and collaboration and the liquid life where the consumer is free and active.
The talk is focused on the positive attitude that crisis equals opportunities. I like that very much and it also raises the bar. It is not durable to apply thinking developed 10 years ago to understand the consumer of today. It takes time, thought and continues curiosity to keep up with the mind of the consumer.