you're reading...
Advertising, Creative

When the packaging becomes the idea

Camp Nectar

Camp Nectar wanted to prove the freshness and real-fruitness of their products and as a proof of concept they launched this campaign, which is more an experiment than really a campaign. Real fruits grown and sold in the shape of the packaging. See the full case on Pop Up City.

Packaging is a key part of any FMCG product and ought to be considered as a much more integrated part of the communication. This is an extreme, but less could do it. In this area there is plenty of room for improvement.

And they made a great case video too – AGEIsobar is behind the concept. 



No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: