you're reading...
Consumer Insights, Inspiration, Why we buy

Real size mannequins in H&M

H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this.

A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place where it is highly relevant. As Sara here says – in the dressing room you get the truth anyway.


When we talk brand building don’t ever forget how the store communicates and the hidden potential within.

HM mannequin



No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: