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Consumer Insights, Inspiration, Why we buy

Real size mannequins in H&M

H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this.

A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place where it is highly relevant. As Sara here says – in the dressing room you get the truth anyway.


When we talk brand building don’t ever forget how the store communicates and the hidden potential within.

HM mannequin



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