H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this.
A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place where it is highly relevant. As Sara here says – in the dressing room you get the truth anyway.
When we talk brand building don’t ever forget how the store communicates and the hidden potential within.