Creating campaigns for a better world do not always leave us with the greatest budgets. But often this inspire us to think and create something innovative. But often it demands collaborations and a high level of creative thoughts. It is quite interesting that is is often when we see the most creative result and where we create something worth talking about. In a time where big companies are searching for a cause to communicate, the causes already out there seem to create great communication.
This amazing case is a simple, yet powerful, event-execution which created a bunch of word-of-mouth and attention to the abuse of women in Italy with 1 out of 3 women being abused. 120 women killed every year.
British fashion designer Vivienne Westwood collaborated to create a surprising effect with mannequins in her store window being victims of abuse. In this high profile setting the message seemed even stronger. Creds to Leo Burnett for creating this awesome small campaign with a huge impact.
And I do think Vivienne Westwood got a lot of positive feedback and attention around her brand too. When we see this result with obvious benefits for all, it is strange that these solutions is often so difficult to create and it is so hard to find partners willing to cooperate. Perhaps cases like this can inspire to more creative partnerships.